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Since launching in 2015, Facebook Live has exploded in popularity. And now that you can use video conferencing software providers such as Zoom to broadcast live to Facebook, there are even more ways to reach your community. Today, Facebook Live videos get six times more interactions than regular Facebook videos, with Facebook Live now comprising …

How often have you thought to yourself, “I’m not creative?” Have you marveled at the creativity of young children playing, wondering where on earth they come up with these crazy ideas? Creativity doesn’t disappear completely as we get older; we simply don’t exercise it quite as much as we did as youngsters. Traditional classroom schooling …

Writing a good book is step one. The next step is getting it to sell. Gone are the days when the big publishing houses scheduled your book tours, television interviews, and radio spots. Exceptions are made for big name authors, of course, but most authors are responsible for their own marketing plans, and having a …

Even if you have built your business primarily online and that’s where you find the majority of your clients, local marketing should not be overlooked. In addition to your online marketing efforts, promoting your new book locally can bring you “local celebrity” status while increasing your fan base. Keep in mind, these ideas may not …

Todo el mundo siempre está hablando de crecimiento. La gente quiere hacer más, tener más éxito. Desde las grandes corporaciones hasta las pequeñas empresas, las empresas quieren expandirse continuamente, aumentar, aumentar sus ganancias y “crecer” su negocio. La mayoría de la gente también quiere “crecer”, ya sea que eso signifique ganar más dinero, conseguir un …

In the last several years, Instagram has become a well-loved social media platform with over 600 million active users. If your business can build a more substantial Instagram following, it can translate to more sales for your business, more traffic to your blog, and a stronger community for your brand. Building a large Instagram following …

Estás tomando todo el conocimiento y la experiencia que has adquirido en tu carrera y tu educación y empaque desde de una manera accesible y atractiva. ¿Por qué lo haces? Existen dos razones principales: 1) Ofrecer valor a los clientes, seguidores y posibles fans 2) Construir una marca fuerte en torno a tu valiosa experiencia …